Role: Lead UX/UI Designer - sole designer
Platform: Connected television and mobile
Scope: Product strategy, user journeys, wireframes, visual direction, high-fidelity UI and pitch development
Deliverable: A pitch-stage product concept for Warner Music Latina
A music experience made to be used, not just watched
Vuer had the technology to connect what was playing on a television with a person’s phone. What it needed was a clear product idea that Warner Music Latina could understand and see potential in.
The Challenge
There was no reason to build another version of Spotify or YouTube for television. Those platforms already handled discovery and playback well. If this product was going to earn a place in people’s lives, it needed to offer something they could not already get.
The concept had to answer three practical questions:
- Why would an audience choose this experience over an established streaming platform?
- What should happen on the television, and what should move to the phone?
- How could interaction deepen the experience without interrupting the music?
My role
I was the sole designer, working directly with Vuer’s leadership to turn the platform’s technical capabilities and business goals into a pitch-stage product concept. I shaped the experience across TV and mobile, explored the journeys through wireframes, and created the visual direction and high-fidelity TV interface used in the pitch.
the central product decision
Keep the performance central. Give each screen a clear role.
I divided the experience around how people would use each device. The TV supported watching, discovering music and shared activities like karaoke. Playback controls, lyrics and the upcoming queue stayed within reach, so the experience could work without requiring a phone.
The phone added a more personal layer: choosing camera views, reading about the artist, entering contests or shopping without putting those actions on the shared screen.
Some features, like lyrics, could work on both. The distinction was whether someone wanted to bring them into the shared experience or explore them privately. That gave each device a purpose while keeping them connected as one product.
exploring the connected experience
I used the early mobile wireframes to explore how far the connected experience could go. That included alternate camera controls, artist information, trivia, lyrics, merchandise and other ways for fans to interact with what they were watching.
Not every idea needed to make it into the final pitch. The point was to understand the range, decide what belonged on the phone and give the team something concrete to react to instead of discussing the technology in the abstract.
the performance always came first
There was a real temptation to show everything the platform could do at once. But if every feature demanded attention, the music would disappear underneath the product demo. I chose to keep the performance dominant and make the extra layers available only when someone wanted them.
The home screen brought recent content, favorite artists and featured releases together. Once inside a performance, overlays and content rails kept more content within reach without pulling the viewer into a completely different part of the app.
one product without making every artist look the same
A music platform should not flatten every artist into the same visual world. At the same time, rebuilding the interface for every album would make the product inconsistent and hard to use.
I kept the structure and interactions consistent, but let each artist’s space take its colors from the album or release. That is why the Maria Becerra section shifts into coral while the performance area stays dark and cinematic. The artist changes the mood. The product still works the same way.
more to do without losing where you are
Lyrics, karaoke and the upcoming queue did not need to become separate destinations. I treated them as layers that could open during playback while keeping the viewer’s place, progress and main controls visible.
The aim was to let viewers choose how much they wanted to engage, with playback as the starting point and additional features available when they wanted them.
The outcome
The final deliverable was a pitch-stage concept for Warner Music Latina, showing how Vuer’s technology could support a connected music experience across TV and mobile. The screens and prototype gave the team a concrete way to present the idea and discuss its possibilities.
The product was not launched, so this case documents the design direction and reasoning rather than measured user or business results.
