Rooted Voices explores memory, migration, and lineage through personal testimony. I led the art direction and built the visual identity system surrounding the film, pairing a clean, editorial foundation with embroidery-inspired artwork that references traditions passed from one generation to the next. The system extends across digital, streaming, and promotional touchpoints while keeping the stories at the center.
Beyond the screen
Interactive placements invite audiences to move from the physical campaign into the stories themselves.
From campaign to experience
The visual identity carries across streaming and mobile, creating a consistent experience from first impression to the stories themselves.
Bringing the story home
An AI-assisted concept for the episode intro brings the campaign’s visual language into an everyday Latin American home grounding the story in the familiar spaces, textures, and moments where memory and tradition are carried forward.
Concept visualization only. Original footage and associated credits remain the property of their respective owners and are included solely to demonstrate the creative direction and intended experience.
