Music you can take anywhere
Developed independently as an intern at Ogilvy for the Latin American launch of Motorola ROKR W5, the campaign turned the phone's music-first proposition into a bold 360° visual system built around movement, color, and music culture. A copywriter contributed copy lines only, concept and art direction were mine alone.
The system extended across advertising, packaging, retail and promotional experiences, creating one recognizable campaign across every touchpoint.
The campaign's reception across Latin America led Creative Director Roberto Coimbra to personally hire me as a full-time Art Director.
As a newly hired Art Director, I adapted Motorola's global ROKR U9 campaign — featuring Fergie — for the Latin American market, translating the established creative across regional media formats while preserving the integrity of the original concept and visual direction.
ROKR W5 — Original campaign concept & art direction, developed solo as an intern
ROKR U9 — Latin American adaptation of Motorola's global Fergie campaign, as Art Director
- Agency Ogilvy
