Music you can take anywhere
Created while at Ogilvy for the Latin American launch of Motorola ROKR W5, the campaign turned the phone’s music-first proposition into a bold 360° visual system built around movement, color and music culture.
“Deja que la música te atrape.”
The system extended across advertising, packaging, retail and promotional experiences, creating one recognizable campaign across every touchpoint.
Adapting a global campaign for Latin America.
Also while at Ogilvy, I adapted Motorola’s existing ROKR U9 global creative for the Latin American market, translating the established campaign across regional media formats while maintaining the integrity of the original concept and visual direction.
ROKR W5 — Original campaign concept & art direction
ROKR U9 — Latin American campaign adaptation
Agency — Ogilvy
ROKR U9 — Latin American campaign adaptation
Agency — Ogilvy
